Samsung 98-Inch Class 4K Crystal UHD DU9000 Series HDR Smart TV, Object Tracking Sound Lite, Motion Xcelerator 120Hz, Supersize Picture Enhancer, Mega Contrast, Alexa Built-In (UN98DU9000, 2024 Model)

SUPERSIZE PICTURE ENHANCER: AI-enhanced picture quality optimized for a super large screen; The Supersize Picture Enhancer reduces noise and increases sharpness even at its largest size, so you get a picture that’s as bold as it is big¹
PURCOLOR: See a wider spectrum of colors than traditional RGB models with PurColor; From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology
4K UPSCALING: Get a clearer picture for more of your shows and videos; 4K Upscaling transforms each pixel for improved content
MOTION XCELERATOR 120Hz: Experience smooth action with exceptional motion enhancements; Get crisp visuals at a speed of 120 frames per second for a seamless picture²
MEGA CONTRAST: Automatically adjusts the brightness and contrast; It reduces the difference between light and dark areas so that objects on screen stand out more
HDR: Take in an impressive spectrum of colors and fine details, even in the darkest scenes; Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen
Q-SYMPHONY: With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one; Together, they can optimize all the channels to bring you our most powerful sound experience³
CRYSTAL PROCESSOR 4K: Watch content you love upgraded to 4K resolution; You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms your favorite movies and shows with 3D color mapping and Adaptive Sound
SAMSUNG TIZEN OS: Stream your favorite shows, play games, workout with a trainer; Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away⁴
GAME BAR: Enhance your performance in both console and cloud gaming; Change the screen ratio and get features like AI Auto Game Mode, Mini Map Auto Detection and Virtual Aim Point⁵

Make the most of your big screen with a wide picture ratio that displays every color in crisp 4K resolution. Add ultra-smooth action and improved contrast to the mix for a hugely impressive view.¹Utilizes AI-Based formulas. ²Motion Xcelerator 120Hz is sometimes called Motion Xcelerator Turbo. ³Q-Symphony requires compatible 2020-2024 Samsung TV and either a Q-series or S-series soundbar. ⁴Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. ⁵High speed internet connection, additional gaming service subscriptions, and compatible controller required. Game Bar UI is subject to change without prior notice.